July 2015

Publisher’s memo: One to grow on

Rich Dubin, PublisherBy Richard Dubin, Publisher

Another year has passed, filled with new and exciting developments for LER. With all the growth that we have experienced in the past year, it was necessary to expand our editorial team with promotions to Emily Delzell and P.K. Daniel, who are now senior editor and associate editor, respectively.

After listening to the market and responding to the requests of our readers, we are excited to announce the launch of a new quarterly publication. LER: Foot Health will premiere this month at the APMA/PFA National Conference in Orlando, FL. This exciting publication will focus on issues related to foot health, including footwear, insoles, gait, diabetes, and more. LER: Foot Health will profile innovative retailers and dispensing clinicians, showcase new shoe styles, and provide analysis of the latest foot health research. Based on demand for this type of content and the perceived void in the market, this will be a print publication with a microsite component to take full advantage of the LER platform.

LER editor Jordana Bieze Foster, who provided exclusive coverage of the recent ACL Research Retreat in Greensboro, NC, has also been invited to attend the upcoming Patellofemoral Pain Research Retreat in Manchester, UK. These are two of the most prominent research events in the world, and we are proud to be involved with them.

LER: Pediatrics, which we launched at the start of 2014, has been very well received by readers and advertisers. That positive feedback really solidifies the position of this quarterly publication in the LER portfolio.

This past year, we also developed a second installment of a publication for SureStep. In Step with Pediatric Hypotonia has been an overwhelming success with LER readers who treat patients with hypotonia, and we were very excited to work with such a great organization once again.

In addition, LER was commissioned to create a publication for the Charcot-Marie-Tooth Association. This incredible organization was looking for a partner to develop independent, unbiased content related to Charcot-Marie-Tooth and orthotic devices. We are grateful that they chose to work with LER. This publication launched last month and, according to the association’s CEO, is “the single best project we have ever sponsored.”

As you can see, what differentiates LER is our content! We are committed to developing the most innovative, informative, evidence-based content on lower extremity health issues. We have invested in editorial growth because that is what makes LER special. I am proud to work with such an incredible team of editors, writers, and designers. This amazing team continues to provide the most sophisticated and informative publications related to lower extremity care.

I am also grateful for LER’s excellent relationships within the advertising community, many of which involve people and com­panies I have worked with my entire career. The trust and belief in what we do day in and day out is greatly appreciated.

Thanks to our readers who continue to embrace the LER platform and respond to the LER advertisers. Their financial commitment to LER allows us to provide this publication to you free of charge. But you, the readers, are the reason we do it.

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