July 2021

2020’s Struggles Shine Light on New Opportunities—for LER and Readers

By Rich Dubin, Publisher

So much has happened, I don’t even know where to begin. This is time for reflection and appreciation for where we have been and where we are going. All our lives and businesses have been changed forever. This pandemic has affected us in so many ways personally and professionally. In many ways, our eyes and hearts were opened. My relationships have become stronger, and it is easier to see who and what is important. This past year plus has been a valuable learning experience for all. That is, if you were able to remain open and see where the opportunities lie. There is typically no growth without struggle and the struggle this past year provided significant opportunity for growth. At least for me and LER.

With 12 years under our belt and a strong brand with a loyal following, we have been able to weather the storm (with a little help from the Paycheck Protection Program loan program) and come out stronger and more resilient and focused. While maintaining a commitment to LER and our readers, we have launched several new endeavors. lerEXPO is our online event company, where we build, host, market, and moderate online events for Associations, manufacturers, and clinicians. To date, we have facilitated over 17 events with another 15 slated for the balance of the year. These are all accredited and offer online learning from trusted sources. We work with experts in the fields of podiatry, orthotics and prosthetics (O&P), orthopedics, physical therapy, athletic training, biomechanics, pedorthics, and wound care to bring you the best content.

Another exciting launch is lerMARKETPLACE. This is a 3D, interactive, dynamic exhibit hall where clinicians can learn about products and companies as if they were in-person at a tradeshow hall. There is a chat feature with each vendor and you will be able to download information on the company’s product line. We are also building these exhibit halls for a variety of associations including Pedorthics Footcare Association (PFA), Academy of Physicians in Wound Healing, and No-Nonsense Seminar. I have always known there had to be a better and more efficient way then spending thousands of dollars going to tradeshows—for both the clinicians who need to know what’s new and the vendors who have cutting edge products to sell. We debuted our first hall earlier this month at the PFA event that we facilitated with great success.

We are also in the midst of creating lerEDUCATE. This will be on-demand learning website where you can watch videos and get continuing education credits after taking a quiz.

Of course, LER will continue to provide quality content that keeps our readers informed of research across the spectrum as well as the latest in clinical guidance. We will continue to focus on our 4 pillars of coverage: biomechanics, injury prevention, diabetic footcare, and collaborative care. And we’re excited to offer our support of the newly formed American Limb Preservation Society (ALPS, see page 32) and to continue our support of National Biomechanics Day (see page 25).

I am overwhelmed, delighted, and super grateful for the incredible support that we have experienced from the LER community. This issue is a testament to that—and we are most appreciative to all the authors who contributed. The emails and positive comments that I receive daily are greatly appreciated – please keep them coming! And please, if there are things that we can do better, let us know. We are always striving to be the best we can be and support this broad and diverse industry with innovative ideas and developments.

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