By Rich Dubin, Publisher
I don’t know about you all, but I think – I think – that just maybe that COVID door is closing and the world is waking up to today’s new reality. Today’s reality may look a lot like pre-COVID, but I can say for sure, we are not going back to that former reality. COVID served as a major disruptor to healthcare, to business, to life in general, and those who can embrace THAT reality will go far in 2023 and beyond.
Of course, there is plenty of crazy and hardship still going on, but there’s a lot of life out there itching to start, to go somewhere, and business is starting to climb of out its doomsday basement. Like that quote says, “Don’t look back…you’re not going in that direction.”
Here at LER, we’re still pumping away, putting out a monthly magazine, lining up events for lerEXPO, our digital educational platform, and working with advertisers and sponsors on lerMARKETPLACE, our online trade show, and lerEDUCATE, our soon-to-be released platform for continuing professional education —both CMEs and CEUs.
And we’re getting out more. But we’re being very selective about how we spend our business travel dollars. Not that we were extravagant before, but now with lerEXPO, we can create relationships through a more modern means and we’re focused on exploiting those opportunities with global experts who want to be speakers, or advertisers who want to sponsor an event, or everyday readers from across the globe who express interest in certain kinds of educational opportunities — be they print or electronic. It’s really almost like internet dating…where you talk online first and get to know each other and decide how you want the relationship to proceed. It’s gratifying to talk with people around the world at 10 pm my time because that’s when they can talk to me. I know I have their attention and they know they have mine. This is what business looks like today. It’s not the 9 to 5 that we grew up with. Some places may try to make it that, but that work-from-home genie has been unleashed and I don’t think we’re getting it back into the bottle.
So what can you do? Ride the wave baby! Today’s customers aren’t pre-COVID. They lived through that same fiasco you and I did and they have gotten more vocal about what they want and how they want it. The successful entrepreneurs of 2023 will be able to translate those demands into valuable goods and services and find a way to get them to their customers in real time. We’re looking for those entrepreneurs, to work with you, to write about your products, and to focus on the health needs your customers service. Given the aging population and the growing athleisure world, your customers will be servicing a lot more folks moving forward and we want to help you help them.
Give me a call! Let’s make 2023 the best year ever!
