HotShot is a 1.7-oz sports beverage for the prevention and treatment of exercise-related muscle cramps. Invented by a Nobel Prize-winning neuroscientist and endurance athlete, in collaboration with a Harvard Medical School neurobiology professor, HotShot is designed to facilitate and synchronize communication between the nerves and muscles. The beverage, which features GMO-free organic ingredients with a spicy kick, can be consumed before, during, or after exercise. It is also vegan and gluten-free. A single serving of HotShot is $7; six- and 12-serving packs are $35 and $65, respectively.