Tech-augmented Footwear Service

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Footwear brand Baliston® has launched BALISTON BY STARCK, its debut collection of tech-augmented, 100% recyclable, extremely comfortable footwear created in collaboration with world-renowned creator Philippe Starck. The shoes are designed with an embedded proprietary sensor module that measures biomechanical data on the quality of the wearer’s posture and gait (symmetry, pronation, supination, propulsion, heel impact force) and on the intensity of the physical activity (speed, number of steps). In the Baliston Connect™ app, this information is transformed into a suite of personalized analysis and recommendations, helping the wearer understand their body, how it moves, and the implications. The company also uses this advanced gait-analysis technology to provide a fitted insole designed to support how the wearer walks, enabling them to experience ultimate personalized support. The shoes are available on a subscription basis, and this inaugural collection will be limited to 5,000 members.

Baliston

720/994-3701

baliston.com