Health Enterprises introduces new Tru-Ice cold therapy for sprains, strains, arthritis, tendinitis, and plantar fasciitis. Tru-Ice provides cold therapy in five to seven minutes, one-third the time of an ice bag, to help reduce swelling and relieve pain. The ergonomic, reusable design is easy to use on a knee, ankle, or foot. Thanks to its plastic liner, Tru-Ice cold therapy provides the full therapeutic benefit of ice without the mess associated with melting. In addition to traditional sports medicine applications, Tru-Ice can provide fast, effective cooling relief for headaches, fever, migraines, insect bites, and hot flashes.