Practice Tactics: How brand development can benefit your practice

Practice Tactics: How brand development can benefit your practice

Some of us remember the days when there was virtually no need for marketing healthcare practices. All that was required was hard work, well-developed skills, and a shingle out front. Word of mouth was the primary method for growing practices, and any overt messaging was considered unethical. In fact, there were regulations specifically preventing physicians from advertising themselves. It was a simpler time with far less competition for patients and referrals.

By Jason Kraus

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OA braces: Buying time

OA braces: Buying time

Long-term compliance data raise issues
A study published in the August issue of Orthopedics found that although un­loader braces effectively relieve pain and improve function in patients with unicompartmental knee osteoarthritis, many patients stop wearing the devices after a few years and opt for total knee replacement.

By Emily Delzell

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Control issues

Control issues

Shoe effects on tibial rotation vary
Research from the U.K. published this month suggests that motion control running shoe technology can help decrease tibial internal rotation during running, theoretically decreasing the risk of proximal symptoms such as those associated with iliotibial band syndrome or patellofemoral pain syndrome.

By Jordana Bieze Foster

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Pregnancy and falls

Pregnancy and falls

Risks involve mechanics, not just chance
Pregnancy changes gait and balance, and in ways that increase the risk of falling in certain women. Research suggests falls aren’t caused by environmental differences and that exercise confers a protective effect, according to investigators from West Virginia University in Morgantown, whose most recent data appeared in the August issue of Gait & Posture.

By Emily Delzell

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