January 2021

Publishers Memo: Carpe Diem! Let’s Seize the Heck Out of 2021!

By Rich Dubin, Publisher

Now that 2020 is finally over…we can reflect on all that we have learned:

Who and what is important, how to work on our business and not in it, how to slow down, look for opportunities, stay positive, be kind to others always, stay focused, and keep our eyes and ears open.

These are a few of the lessons that I have learned. What about you?

I want to acknowledge our readers for always being there, our Editorial Advisory Board Members who offer expert guidance, our multidisciplinary authors who give of their time and clinical expertise, our staff for their willingness to be flexible during these trying times, and our loyal and steadfast advertisers and sponsors for their continued support. And a special shout-out to 2 of our content partners, the American College of Podiatric Medicine (formerly the American College of Foot & Ankle Orthopedics & Medicine) and the MedFit Network. Without all of you, none of what we do would be possible.

Stepping into 2021, our editorial content will continue to provide relevant clinical information in line with our 4 pillars (see page 6) and represent our broad audience of multidisciplinary clinicians in their quest for providing collaborative care. You can see that already in this issue with topics ranging from the “Basics of Sleep” (page 37) and “A Case of a Misdiagnosed Neoplastic Wound of the Foot” (page 45) to “One Thing You Can Do to Ski Better” (page 33) and our recently added Patient Guidance offering, “Stay Active to Reduce the Risk of Falling: 5 Exercises to Keep You Fit” (page 51). And we’ll continue with the COVID-19 Update to keep you up-to-date on relevant information about SARS-CoV-2  until this pandemic is in the rearview mirror. If you have a topic you want to see covered, reach out to our Editor Janice T. Radak (janice@lermagazine.com), she’s always happy to engage around story ideas with would-be authors.

I am pleased to report that we have officially partnered with the Pedorthic Footcare Association (PFA) to manage all their marketing, sales, and strategy efforts. This will be exciting as there are many synergies and the relationship plays into our strengths at LER and provides a lot of value for the PFA, its members, and vendors.

2021 will be a great year (always think positively!). It will be the year we tame COVID (again, think positively). But more importantly, it will be the year we begin to implement the key lessons of 2020’s various virtual tryouts: namely the power of non-live events and their ability to spread messages in non-traditional ways. When coupled with the right print product, it’s a winning combination. We have created lerEXPO to deliver engaging events and have facilitated over 10 events thus far with another 20 already on the calendar for this year. These range from a few hour-long manufacturers’ CEU and non-CEU events to a several day-long association CME events. The power and reach of Lower Extremity Review provides a solution that offers more marketing and coverage to make a successful event before, during, and after. Check out the website at lerEXPO.com to see what events are coming up.

lerEXPERT is our practice consulting division where clinicians can leverage everything that LER offers including, creative, production, and design capabilities as well as content development, SEO, and social media management to grow your presence in print and online to establish your brand, grow your practice, and further position you as the EXPERT you are.

2020 was a hard year for all of us, and certainly some more than others, but we’ve made it this far, and we’ll keep moving forward. Life will get back to “normal”…and while that normal will be new, LER will still be here, but we’ll be joined by lerEXPERT and lerEXPO to further your educational and business needs.

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