Tuli’s So Soft Heel Cups from Medi-Dyne are designed to provide relief for common ailments such as plantar fasciitis, Achilles tendonitis, shin splints, and general heel pain and discomfort. The multi-cell, multi-layer design absorbs shock and returns impact energy just like the system naturally found in feet. According to the company, this shock absorption and elevation of the heel bone provide immediate heel pain relief and assist in long-term healing. The patent-pending Tuli’s So Soft Heel Cups are formulated to be lighter, softer, and more resilient than other heel cups. With the added comfort of a soft cloth heel bed and a low-profile heel backing, it is easily worn in most shoes.