December 2014

Apex, a division of Aetrex Worldwide, offers fashion forward footwear with superior comfort and protection

Aetrex-ApexBy Larry Hand

Apex, a division of Aetrex Worldwide, offers patient solutions with style. Apex footwear collections continue to expand the market for shoes that offer flexible fitting options for people with diabetes, arthritis, and other painful foot conditions, as well as uppers that are both comfortable and fashionable. Apex shoes for people with diabetes are A5500-verified to meet Medicare Therapeutic Shoe Bill (TSB) requirements.

“Innovation is one of our core values and our constant commitment to patients and practitioners,” said Matt Schwartz, Aetrex executive vice president. “Whether it’s through new technology or materials, we’re always incorporating developments that bring new value to the end user.” The company, headquartered in Teaneck, NJ, is offering the styles through its Apex Footwear division, which is focused on healthcare channels of distribution.


Soft, light, and beautiful, the Apex Petals collection offers a broad selection of women’s therapeutic shoes. The company markets its collections through the website, and through a number of physicians, other healthcare practitioners, and durable medical equipment suppliers.

The Petals line, for painful feet and other conditions, comes with a slip-resistant EVA outsole and roomy, stylish uppers.

“One of the great features of outsoles made of injection-molded EVA is that they are not just slip-resistant, but incredibly lightweight,” Schwartz said. “We believe it’s the premium product line on the market when it comes to offering patient care and stylish options.”

Shoes in the Petals line are designated with women’s first names, including, from the new collection, the Robyn, Carla, Emmy, and Evelyn. They range in size from 5 to 13 and in widths from medium to extra wide and have two layers of removable depth. Shoes in the Petals line retail for $129.95.

“All the attention to detail in the line, whether it be the adjustability of the upper or the quality of the insoles, is designed to protect patients’ feet, help them avoid further setbacks, make them comfortable—and, at the same time, allow them to feel good about how they look while wearing the footwear,” Schwartz said. “Our primary goals are comprehensively considering the needs of patients and putting the required resources into delivering the highest quality in material and craftsmanship.”

Apex wall display

In addition to shoes, Aetrex also offers a display program that looks great in any professional office setting, Schwartz said. The newest addition is the Wall Unit Display that is uniquely designed with two standardized sections for easy construction and mounting.

Elegant and sleek, the display comfortably showcases a variety of styles and sizes to help ensure that patients are properly fitted the first time, reducing the potential for incorrect orders and unnecessary returns. The display retails at $199 but, for a limited time, if customers send in a photo of their mounted wall display, Aetrex will credit $199 back to their account.

Family heritage, global reach

Founded in 1946 by brothers Paul and Charles Schwartz, Aetrex has always been a family-owned company. In the 68 years since its inception, the company has grown into a global leader in pedorthic footwear and foot orthoses, with solutions for a wide range of foot conditions and foot types. “Apex is our heritage business,” said Schwartz, who leads the company along with his father, Richard (son of founder Paul Schwartz), and his two brothers, Larry and Evan.

A comprehensive program complements the Apex line, including custom-fabricated orthoses with conformable Plastazote top covers that ensure an ideal fit with the shoes to maximize patient compliance. The orthoses are PDAC (pricing, data analysis, and coding)-verified for A5513 to meet Medicare TSB requirements.

“We also continue our longstanding commitment to sponsoring educational programs,” Schwartz said, noting the company sponsors a number of live events each year and maintains the online foot health resource, The website offers information and videos on a variety of foot-related topics, including various foot conditions as well as news items related to foot health.

What unifies the businesses within Aetrex, Schwartz said, “is the commitment to health, whether for consumer products or medical products. The brand is about delivering healthier alternatives to patients, practitioners, and other consumers.”

Larry Hand is a writer in Massachusetts.

Article sponsored by Aetrex Worldwide.

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