About LER
Lower Extremity Review
About Us
Our Mission
Welcome to Lower Extremity Review or, as we call it, LER. Our mission is to showcase evidence and expertise across multiple medical disciplines to build, preserve, and restore function of the lower extremity from pediatrics to geriatrics.
Keeping the lower extremity healthy and functioning is what LER readers do. Our readers don’t come from one discipline, they come from many: Podiatry, Sports Medicine, Orthopedics, Physical Therapy, Orthotics & Prosthetics, Pedorthics, Athletic Training, and Wound Care. Our multidisciplinary clinicians are at the forefront of providing care to patients who don’t meet textbook definitions, whose care is complex because their lower extremity is unique, and whose product needs are ever-changing as they age. LER gathers the voices of the entire multidisciplinary healthcare team in one place. Our purpose is to provide our diverse audience with thought-provoking, evidence-based content that is rooted, not in academic silos, but in 3 foundational pillars:
- Biomechanics matter
- Prevention works
- Collaborative care leads to better outcomes
The LER team brings more than 60 years of combined experience in multidisciplinary healthcare editorial development and publishing to build content that bridges the gap between multidisciplinary clinicians as well as between manufacturers and practitioners. We offer content through a variety of channels:
- lerMagazine.com publishes evidence-based articles and opinion pieces of clinical import
- lerEXPO.com hosts live and recorded medical education events with international experts
- lerMarketplace.com offers readers the opportunity to interact with manufacturers’ goods and services in a dynamic, interactive, virtual environment 24/7/365.
- lerEducate
- lerExpert
Who We Are
The ler editorial and publishing team brings more than 60 years of combined experience in healthcare content development.
Company Bios
Richard Dubin
Founder and Publisher
Richard Dubin has started four successful magazines for the medical, consumer health and technology marketplaces. He has been involved in every aspect of the medical publishing industry for 30 years. He started in the early ‘90s with Current Podiatry, moved to Podiatry Today, then created BioMechanics to deliver a multi-disciplinary audience. When BioMechanics was shuttered, Rich pivoted to create Lower Extremity Review as a way to continue to serve and build the lower extremity niche addressing the needs of Podiatry, Sports Medicine, Orthopedics, Physical Therapy, Orthotics & Prosthetics, Pedorthics, Athletic Training, and Wound Care, but also bringing in expert voices from vascular medicine, lymphatics, and sports technology. When the COVID-19 pandemic hit, Rich doubled-down on a decade long dream to build an online meetings experience with a digital exhibit hall and thus lerEXPO and lerMARKETPLACE were launched in record time, with the first events in fall of 2020. Indeed, Rich brings his industry expertise to life as the host of countless lerEXPO events. Rich is an avid basketball player.
January Shoaf
Editor
January has been writing since she could first pick up a pen and has spent the last decade writing professionally. She began her career at Dick’s Sporting Goods Corporate in eCommerce and marketing, most notably as a copywriter and “the voice” of Field & Stream. After several rewarding years at Dick’s, she transitioned to Direct Energy Business as a marketing copywriter. Passionate about language and storytelling, January holds a B.S. in English with a minor in linguistics. Editing has always come naturally to her, and throughout her career, she has been recognized for her strong editorial skills. Her experience includes editing books, marketing content and time at an advertising agency, where she crafted compelling, audience-focused content. Outside of work, January is passionate about music and can often be found at a concert (usually her favorite band, Better Than Ezra), working on her novel, or swapping critiques with her writing group at a local coffee shop. Most importantly, she thanks Jesus for it all.
Janice Radak – Editor Emeritus
Janice has been developing and packaging medical content for more than 30 years both in print and digitally. A journalist by training, she has written and edited for professional and patient audiences as well as for regulators and policymakers. While her sweet spot is periodicals (newsletters, magazines, journals), she also has extensive experience in books, multi-part projects, oral presentations, and training materials. Janice is passionate about water jogging, water aerobics, and drumming.
Laura Fonda Hochnadel – Associate Editor
Laura is an editor and award-winning writer with over 15 years of experience working for an allied healthcare magazine focused on orthotics and prosthetics. She holds a master’s degree in liberal studies with a creative writing emphasis, and a bachelor’s degree in business administration. Laura is a cycling enthusiast .
Anthony Palmeri – Graphic Design/Website Development
Anthony has been doing graphic design and web development for more than 25 years, with more than 10 years on LER. His expertise includes, but is not limited to, web design, WordPress development, integrated marketing, and content management. When not laboring over his computer, Anthony can be found kicking back poolside with a cocktail.
Glenn Castle – Marketing Manager
Glenn has more than 20 years of experience as a program, marketing and project management professional with a background in career, technology & trades education as well as the e-learning industry. His areas of expertise include editing, social media, SEO, email campaigns, digital marketing and content management. In his free time, Glenn plays bass in a local rock band.
