The VGM Group (named for founder Van G. Miller) on June 17 awarded Kansas City, KS-based Therafirm’s new Ease brand compression legwear its Most Innovative Retail Product of 2015 honor at the VGM Heartland Conference in Waterloo, IA.
During a presentation of 12 competing products, the audience and a panel of judges watched as each vendor demonstrated their items. In the Ease demonstration, Therafirm staff donned the product to show it’s easier to get on than other compression legwear. Judges scored products on features and benefits, packaging, merchandising, and marketing tools.
Preggers, a Therafirm brand of maternity compression legwear, was also among the 12 finalists.