August 2012

Superfeet opens UK operations center

Ferndale, WA-based Superfeet Worldwide assumed direct responsibility in July for all its European distribution through a new operations center in Edinburgh, Scotland.

Superfeet will also begin distributing its products and systems directly to retailers in the UK and Ireland.

The UK expansion is the next phase of the insole company’s ongoing plan to support its European distributors and increase its global presence.

Superfeet has created nine new positions to run the UK facility, which will have the support of the staff at the company’s US headquarters.

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