January 2011

pediped foundation makes debut

Children’s footwear manufacturer pediped is rolling out its new charitable foundation with a fundraiser featuring steep discounts on select styles.

During the Purchases with Purpose fundraiser, which runs from Jan. 5 to Feb. 6, select styles available online will be marked down as much as 50%, and half of the sales from the promotion will be donated to the Henderson, NV-based company’s new pediped foundation.

Funds raised by the foundation will be used to provide monetary support to organizations dedicated to improving the lives of children around the world. The management and employees of pediped will donate the resources necessary to fund the pediped foundation so that 100% of the money raised will go directly to the charities.

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