February 2019

Bauerfeind, NBA Enter Global Licensing Partnership

Bauerfeind, a provider of sports and medical knee supports, and the National Basketball Association (NBA) have entered into a new, multiyear, global licensing partnership, making Bauerfeind’s GenuTrain NBA an officially-licensed knee support of the league. The knee support became available at sports retail locations and through the company’s website in December.

The ties between Bauerfeind and the NBA started more than a decade ago when athletic trainers introduced players to the original GenuTrain.

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