Teaneck, NJ-based Aetrex has introduced the iStep 8.0, the latest version of its foot scanning software. The software, available for use in select retail stores to help shoppers select shoes that best meet their individual needs, measures foot size and identifies arch type and pressure points.
Unlike previous versions, the iStep 8.0 combines wireless and cloud technology with touch screen functionality and easy-to-use apps.
The iStep 8.0, which provides its foot analysis in 30 seconds, also gives consumers quick access to a range of resources and foot-related content, including educational videos and personalized product recommendations.
The cloud computing technology reduces the hard drive space required to host iStep but still allows retailers to access its information at any time and tailor it to create targeted marketing campaigns for their businesses.