July 2013

Adidas adds “blades” for energy return

The Adidas Springblade, which will hit store shelves August 1, is designed to increase energy return and propel runners forward with its 16 plastic “blades,” strips of polymer that make up the shoe’s foamless midsole.

The blades, which are individually tuned to respond to different surfaces, compress at footstrike and recoil as runners move through the gait cycle, according to the company.

The blades are translucent and capped with colorful tips, giving the shoes a distinctly high-tech appearance Adidas, based in Portland, OR, hopes runners will find appealing enough to pay $180 per pair for the Springblade, which will be the company’s highest-priced running shoe.

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