July 2010

Publisher’s memo: The first of many

I have never written anything like this before but felt it was important this time around.

I cannot believe that it has already been a year since we published the first issue of LER. Time flies when you are having fun.  But the past year has also been a tremendous learning experience.

When I decided to create LER, I spoke with many of you to determine if there was a need for a multi-disciplinary magazine exclusively focused on the lower extremity. The response was overwhelming and very positive. You wanted a practical, easy-to-read publication that delivered the clinical literature reviews but without all the dry and boring details of the methods, a publication that encouraged collaboration and helped to improve outcomes for your patients.

I’m sure many of you know what it is like to start a business in a competitive market. Business books do not teach you the necessary tricks of the trade or how to make it all work together.  The tough economy didn’t make it any easier. After 20 years in corporate publishing, I am very glad that I had the courage to take on this project. Thanks to my wife and close friends for their encouragement. For the first time in my life I am truly fulfilled and challenged.

But I couldn’t do it alone. LER has an incredibly cohesive team, hand-picked from some of the really great people I’ve worked with during my career. The first step to creating an excellent publication is having a great editor. Jordana Bieze Foster and I worked together for eight years while I was publisher of BioMechanics magazine. Jordana has undoubtedly created a publication that delivers your vision for unbiased, clinically relevant, and practical information. Tracy Goodman has been my right arm for 15 years. She is the point person for LER and the glue that keeps us together. Because we all know that the interactive, multi-media and web concepts are generated from the younger generation, my son Kaleb Dubin is on board to handle the social media, video and on-line media efforts. Our designer and webmaster are responsible for creating a publication that is easy on the eyes and a website that is easy to navigate.

None of what we do would even be possible if not for the support of our advertisers. As a free controlled circulation magazine, LER is completely supported by advertising.  All of the ads in this magazine are a result of advertisers’ belief and trust in what we do.  I thank them for supporting our vision to create LER. Of course, we also believe you will find the advertised products useful. Your phone calls, web hits and feedback to our advertisers are extremely valuable. Please keep them coming so we can bring you more new and innovative products for use in your practice.

I have realized that relationships are the most important element to running a business. If you cannot build the trust and respect of your colleagues, employees, business associates, and customers, you have nothing. I value my relationships and friendships very much and work hard to create an empowering environment for my business.

I am always available by phone or email and will respond to everyone personally. Do not hesitate to let me know what you would like to see or if there is anything you think we could do better.

Thanks for being a part of LER and helping make us a success.

Richard Dubin, Publisher

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One Response to Publisher’s memo: The first of many

  1. Stuart Pressman says:

    As a business owner I understand “the leap” into a new business venture. Thank you for writing this editorial. You’re editorial is real. . You’re editorial is easy to read and understand. It makes LER feel more personal. You are lucky to have the support of a great experienced and dedicated team and the support of your family. Keep up the Great Work!

    Stuart Pressman

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