July 2017

Publisher’s memo: Taking stock, taking action

Rich Dubin, PublisherBy Richard Dubin, Publisher

Readers of LER are very familiar with the fact that healthcare is constantly evolving, and that professional success depends in part on the ability to respond to those changes. Similarly, at LER, we also realize the importance of adapting to change—with regard to evolutions in publishing as well as evo­lutions in healthcare.

Like you, we must periodically take stock of our situation and determine the appropriate response. This is exactly where we are as we celebrate another anniversary and enter into our ninth year.

Even as markets and methods of delivering information continue to evolve, lower extremity practitioners’ need for quality information on which to base clinical care remains constant. In the coming year, you’ll notice some of the ways we are reinventing the type of information LER offers and how you receive that information.

This anniversary issue, for example, features a special section looking at the potential benefits of a lower extremity approach to spinal issues (see “Up the Chain,” page 25). The theme of lower extremity concepts as an essential part of holistic healthcare is something we will continue to explore going forward. We are also planning a special issue on technology in clinical practice that will be available early in 2018, along with expanded pediatric coverage.

Another change in the pipeline involves the LER Resource Guide, which this year will be redesigned to make it easier and more convenient for you to learn about the products and services that can help take your practice to the next level.

In the coming year, we’ll be reinventing the type of clinical information LER offers and how you receive that information.

LER’s ability to consistently provide quality, evidence-based clinical information means we are ideally positioned to capitalize on recent publishing trends emphasizing content-based marketing and digital content delivery—trends that are finally starting to catch up to the lower extremity healthcare market.

We are also in the midst of a web redesign in which we will restructure the more than 5000 pages of content that we have on the site to make it easier for you to find articles that are related specifically to your clinical specialty. The mobile version also will be more robust, and it will be easier to find what you are looking for.

Even more exciting is a new service that will enable clinicians to create and purchase customized collections of previously published LER articles, via our website (lermagazine.com), to help educate referring physicians and patients about specific topics you feel are particularly important.

We have been hearing for years that clinicians want and need this type of educational information but do not have the time or wherewithal to create it from scratch. Whether your interest is in sports medicine, pediatrics, diabetes, running, or any of the many lower extremity topics we’ve covered, we have the content you’ll need.

As an added bonus, each mini-magazine can be customized with your practice’s logo for enhanced brand awareness in an informative package that your colleagues and patients will appreciate, which will help your business continue to grow and improve patient outcomes at the same time.

Change can be challenging. But we are here to help you navigate those challenges.

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