July 2013

Publisher’s memo: A healthier approach

Rich Dubin, PublisherRichard Dubin, Publisher

As we celebrate LER’s fourth anniversary, I feel that I would be remiss if I didn’t take this opportunity to share what I have personally experienced this past year. Last July, my wife decided to go back to school to become a certified health coach. Little did I know then that this would bring profound changes in my life both personally and professionally.

A year ago, I weighed 220 pounds, my cholesterol was 270, and I was taking all sorts of medications. Now, a year later, I am 180 pounds, my cholesterol has dropped to 174, and best of all, I stopped taking all medications. This was solely the result of eating real, healthy, nutrient-dense foods.

We all know that we are in the midst of an obesity epidemic. Diabetes currently affects more than 347 million people worldwide and, if current trends continue, one in three people will have diabetes by 2050.  As lower extremity clinicians know, this not only impacts the individual but puts an incredible strain on our healthcare system as a whole.  And, as this month’s cover story illustrates, the nutritional value of the food we eat can also affect lower extremity issues such as wound healing after foot and ankle surgery. Better education about nutrition is where it all starts.

It is also very important to realize that small changes amount to big benefits! One of the benefits to eating better that I have experienced is the ability to think more clearly. Having a clearer mind has enabled me to focus on extending that healthier approach to the business of publishing LER.

You may be aware that each issue of LER is now consistently 68 pages. There is a reason for that. In publishing, 68 pages (two 32-page forms plus a four-page cover form) is a very cost-effective size for printing purposes. We’ve also realized that the extra resources required to produce extra pages do not justify the extra potential advertising revenue. Although each issue could be bigger, growing a business at all costs is not the same as healthy growth.

We are a small company and everyone is always stretched for time, something I’m sure many lower extremity practitioners can identify with. Having a smaller issue each month allows us to devote greater attention to the quality of the editorial content. In addition, our editor has more time to scour all the relevant published literature and share the information through her own Twitter account and the LER Facebook page.

I had the time to create my first PowerPoint presentation to better articulate the benefits of LER to potential clients. Having more time also made possible my first appearance as a conference speaker; at the recent Delcam Orthotics Technology Forum in Atlanta, I gave an overview of the state of the industry and where technology is headed. And speaking of embracing new technology, we have created the LER iPad App. I encourage you to go to the newsstand and download LER!

We have a lot of exciting plans for LER in the coming year, and I think you will really appreciate the healthy direction we are taking.

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