KidZerts has released a new product, the KidZerts Heel Cup, to relieve children’s heel pain and discomfort associated with Sever disease. Each heel cup is made of ethylene vinyl acetate (EVA) semifirm foam rubber, and is contoured to comfortably hold the heel in place. Wear-moldable technology allows the heel cup to conform to the foot during activity. The shock absorbent polyurethane heel plug protects the heel from harmful impact. The KidZerts Heel Cup also features a polyester antibacterial top cover, which targets more than 650 different types of bacteria as well as minimizing foot odor.