January 2014

Vionic launches Spring 2014 line, website

San Rafael, CA-based Vionic Group in January merged its footwear brands, which include Orthaheel and Dr. Andrew Weil Integrative Footwear, into a single brand, Vionic, and still maintains its medical orthotic brand, Vasyli Medical.

The rebranding was officially introduced along with Vionic’s  Spring 2014 collection in North America, the UK, Europe, Australia, New Zealand, Taiwan, and China.

Vasyli LLC rebranded as the Vionic Group in November, and the company will launch a new website, vionicshoes.com, on January 28.

The Vionic brand, which will carry “Orthaheel Technology” in the brand logo, merges new fashion-conscious styles with the stabilizing, supportive Orthaheel technology.

The Vionic with Orthaheel Technology footwear collection ranges in price from $59.95 to $139.95.

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- Emily Delzell

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