Waco, TX-based Spenco reported in early March that sales of its 2nd Skin first aid products have climbed steadily over the last two years, rising 9% in 2013 and 11% in 2014.
According to the company, the sales reflect an increasing interest in recreational running as well as potential boost from exposure in Wild, the 2012 bestselling memoir of Pacific Trail Crest hiker Cheryl Strayed that is now a movie starring Reese Witherspoon.
In the book, Strayed wrote that an outdoor store staffer encouraged her to buy a box of 2nd Skin gel pads.
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