September 2017

HP, Superfeet pilot 3D retail platform

Palo Alto, CA-based Hewlett Packard (HP) in September announced Ferndale, WA-based Superfeet is piloting in select stores its new retail foot scanning platform that performs dynamic gait analysis of customers’ feet with a combination of 3D scanning and pressure plate technology

FitStation powered by HP is a hardware and software platform that captures 3D scans of the foot, foot pressure measurements, and gait analysis and produces details for custom shoes with polyurethane-injected midsoles that vary in density based on customer needs. Customers can create a profile, get personalized off-the-shelf insole and shoe recommendations, order fully customized 3D printed insoles, and design their own custom footwear.

Kirchheimbolanden, Germany-based safety shoe manufacturer Steitz Secura will use FitStation to aid in its focus on comfort, preventive health, and safety, according to an HP release.

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- Emily Delzell

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