September 2016

Chaco brings Tread Labs to retailers

By Emily Delzell

Stoneham, MA-based Chaco’s founder and original designer of its sandals, Mark Paigen, announced on August 18 the wholesale launch of Tread Labs, a new line of orthotic insoles. The insoles’ features include four arch heights in sizes for men and women, easily replaceable Velcro top covers, and a lifetime guarantee.

Paigen developed Tread Labs insoles and started selling them online in 2015 to get direct consumer feedback before offering the line to retailers. Tread Labs is now ready for wholesale business, he said. Margins start at 60%, and the company offers a starter program to outfit new retailers with a demo fleet of insoles for easy customer try-ons.

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