May 2016

Bauerfeind teams up with Mavs’ Nowitzki

Tampa, FL-based Bauerfeind USA in April hosted healthcare professionals and business partners in Dallas for a two-day event featuring Dirk Nowitzki, star forward for the Dallas Mavericks and Bauerfeind global brand ambassador.

About 50 attendees came to the event, which included the relaunch of the updated Spinova back brace product line, a showcase of Bauerfeind’s GenuTrain knee braces, and seats at a game between Dallas and the Houston Rockets. In a close game, Nowitzki provided a critical blocked shot to lead the Mavericks to an 88-86 win. Nowitzki met for a Q&A session with the Bauerfeind team and spoke about the impact that Bauerfeind’s GenuTrain knee brace has had on his career.

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- Emily Delzell

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