Interested in Advertising?

2016-Media-Kit-cvr2017 MEDIA KIT

The only publication that reaches a multi-disciplinary group of practitioners wherever they are.

If you have a lower extremity product or service that appeals to different market segments, then LER is the right publication for you!

Click here to download the 2017 LER Media Kit (PDF)

For advertising opportunities, proposals or for information, contact Rich Dubin:

(518) 221-4042 or (518) 452-6898
Rich@lermagazine.com

 

Welcome

Rich Dubin, Publisher

Welcome to LER, where we treat every customer as an individual. We listen and understand your specific marketing needs and craft a custom program that makes the most of your advertising budget. There is no one program that fits all. And with more than 40 years in the lower extremity space, the LER team understands the dynamics of this ever changing market and how your product or service best fits into it.

Whether it be print advertising, special editorial projects, customized on-line programs, public relations, or any combination of the above, we take the time to work with each and every company to create the best integrated marketing plan for you.

Even if you do not have an ad or online presence, the LER team can help you! We will design your logo, set up a photo shoot, create your ad, build your website, or establish a social media presence that places your company in front of your customer.

Give me a call to discuss your 2017 strategy, and let LER help expand your market, strengthen your brand, and grow your sales.

Best regards,

Richard Dubin
Founder and Publisher

Readership

Lower Extremity Review is a multi-disciplinary collaboration that provides a practical approach to treating the lower extremity. LER bridges the information gap between practitioners and manufacturers with an emphasis on outcomes.

In an ever-changing healthcare system, practitioner collaboration is of the utmost importance. LER offers the only multi-disciplinary group of practitioners ready to respond to your marketing message.

Editorial Content

Looking for LER’s editorial calendar? Sorry, we don’t have one. Here’s why:

LER strives to provide editorial content that is not just informative but also current, reflecting specific topics that practitioners are buzzing about at any given time. Those timely topics just can’t be anticipated a year in advance. What we can anticipate is that every single issue of LER will feature content that spans a range of lower extremity conditions, from knee pain to orthotic devices to diabetic foot care. So all lower extremity practitioners have reason to read LER— every issue, every month.

Editorial Content includes:

In The Moment: Cutting-edge news from national and international scientific conferences and the medical literature

Literature Reviews: Evidence-based medicine, from a practical perspective

Feature Articles: Journalistic analyses that go beyond the literature Patient Perspective: Experiences and insights that can help inform clinical practice

Market Mechanics: Coverage of product-specific studies and other industry developments

New Products: Photos and descriptions of new lower extremity products

Subject areas include:

  • Foot Orthoses
  • Sports Medicine
  • Knee Braces
  • Rehabilitation
  • Ankle Braces
  • Prosthetics
  • Diabetes
  • Trauma
  • Orthotic Materials
  • Osteoarthritis
  • Footwear
  • Plantar Fasciitis
  • Neuromuscular
  • Pediatrics Disorders

TARGETED QUARTERLY PUBLICATIONS – TOPIC-FOCUSED MAGAZINES POLYBAGGED WITH LER

LER Pediatrics: (Feb., May, Aug., Nov.)
Coverage includes topics such as bracing, foot orthoses, footwear, gait analysis, rehabilitation, and sports medicine.

LER Foot Health (March, June, Sept, Dec)
Foot-specific coverage includes clinical news, literature analysis, product showcases, and business profiles.

Custom Content

LER generates in-depth exclusive content for a specific area of interest. Your sponsorship highlights your commitment to education and heightens your position as a market leader. Below are samples of our projects.

pediatric-supMini-magazine:

A stand-alone publication polybagged with LER, “In Step With Pediatric Hypotonia” covered diagnostic challenges, gait analysis, and orthotic management. Sponsored by an educational grant from Surestep.

 

 

conference-coverage-2015Conference Coverage:

For five consecutive years, LER provided exclusive coverage of the Ortho Technology Forum. Sponsored by an educational grant from Delcam.

 

 

Sponsored Column:

The quarterly Vascular Viewpoint column focused on management of lower extremity vascular issues. Sponsored by an educational grant from Medi USA.

 

 

CMTA-2015-cover-smMini-magazine:

The stand-alone publication “Orthotic management of CMT” was mailed to patients with CMT as well as readers of LER. Sponsored by an educational grant from the Charcot-Marie-Tooth Association, which called it “the single best project that we have ever sponsored.”

 

 

Additional Custom Opportunities:

OUTSERTS
Include your flyer or catalog in the polybag with LER for less than the cost of postage

CUSTOM REPRINTS
Include your ad with an article from the LER archives

LIST RENTALS
Our readership will respond to your direct mail marketing message

LER Pediatrics: Published Quarterly (Feb., May, Aug., Nov.)

Pediatric08-14cvrAdvertise your product(s) in this exclusive Special Education Series that will be polybagged with LER magazine.

Coverage will include the latest research and clinical news on topics such as:

  • Bracing
  • Foot Orthoses
  • Footwear
  • Gait Analysis
  • Sports Medicine

For more details and to reserve space, contact Rich Dubin:

(518) 221-4042 or (518) 452-6898
Rich@lermagazine.com

Online Advertising – lermagazine.com

The LER digital platform offers comprehensive interactive online solutions to maximize your brand’s message for today’s busy practitioner. Expand your reach by adding a customized online component to your marketing program.

 

web-stats2

VIDEOS
Show how a product works and capture the attention of the viewer in the LER Video Resource Center

banner-adsKEY WORD SEARCH/HOT LINK
Sponsor a key word associated with your business to drive traffic back to your website.

MICROSITE
Topic specific content with link and sponsorship

Banner Ads:

Heighten awareness of your company or product alongside relevant content with an exclusive banner ad.

A – Large leaderboard ad: 920×90 $1,200/mo.
B – Small leaderboard ad: 450×60 $750/mo.
C – Skyscraper ad (right column): 160×600 $750/mo.
D – Large vertical banner (in page): 200×300 $650/mo.
E – Sponsored ad (in page): 640×150 $850/mo.
F – Hot button (in page): 20×60 $500/mo.
G – Vertical banner ad (left column): 180×242 $650/mo.
H – Small horizontal button (in page): 200×150 $550/mo.

E-blast Sponsorship

11,000+ subscribers have chosen to receive LER content via email. Promote your product or service in this weekly e-blast. We can also create your own dedicated e-blast to this unique group.

For more details and to reserve space, contact Rich Dubin: (518) 221-4042 or (518) 452-6898 Rich@lermagazine.com

For more details and to reserve space, contact Rich Dubin: (518) 221-4042 or (518) 452-6898 Rich@lermagazine.com

A – Large leaderboard ad: 570×78 $1,600/mo.
B – Inside leaderboard ad: 550×55 $1,400/mo.
C – Sponsored Product ad: 550×200 $1,500/mo.

Cost is for 30 days (approximately 4 emails). LER also offers exclusive single sponsor custom e-blasts.

LER’s multi-disciplinary opt-in subscriber list ensures this email is seen by its recipient and open and click through rates are high.

With weekly e-blasts and limited advertisers, your ad will have high visibility. Immediate reader response tracking is available to determine ROI.

E-BLAST SCHEDULE

Week One: Featured Content
LER exclusive articles from the current issue

Week Two: Clinical News
Cutting edge news from national and international scientific conferences and the medical literature

Week Three: Industry News
Coverage of product-specific studies and other industry developments

Week Four: Topic Specific
Articles on specific topics such as Diabetes, Sports Medicine, Biomechanics

Print Rates/Deadlines/Specs:

Print advertising is still the #1 method of reaching today’s practitioner. Advertise your lower extremity product to LER’s multi-disciplinary readership.

FULL PAGE – ADS NO CROP MARKS
Trim size: 8.375” x 10.875”
No bleed: 7.625” x 10”
With bleed: 8.625” x 11.125” NEED 0.125” bleed all around. Keep all text 0.25” from trim edge.

1/2 PAGE ADS – NO BLEEDS AND NO CROP MARKS
Vertical 3.687” x 9.794”
Horizontal 7.625” X 4.849”

1/4 PAGE ADS – NO BLEEDS AND NO CROP MARKS
Vertical 3.687” x 4.849”

FILES ACCEPTED:
Press-ready pdfs, Indesign, Illustrator, photoshop, Quark. All color to CMYK. 0.125” bleed if the ad bleeds. For Indesign and Quark – include all images and fonts.

consulting

Marketing and Consulting Services

With 40+ years combined experience in medical marketing and publishing, we have established a full-service advertising firm to assist the needs of all clients big and small. We offer ad design and layout, photography, website development, public relations, video production and editing, social media management and much more.

 

Click Image to Get Resource Guide Media Info

Click Image to Get Resource Guide Media Info

LER Resource Guide — #1 in Print & Online

The LER Resource Guide is the most comprehensive guide to products and services in the lower extremity marketplace online and in print. It is the first choice practitioners turn to and is distributed at every major trade show throughout the year. Make the Resource Guide part of your 2016 marketing plan.

Print Advertising – Your ad appears in the specific product sections

Enhanced Listings – Set your company apart from the competition and include your product photo, logo and description in relevant categories

Full Page Company Profile – Have a full page article written about your company by a member of the LER editorial team

Category Banners – Exclusive product category banners on lerresourceguide.com

 

 

Mobile Advertising

With over 49,000 monthly LERmagazine.com visitors via mobile devices, it isn’t a surprise that the future of advertising is in mobile marketing. Because ofmobile-layout the limited real estate that is inherent with this platform, LER will limit its on-page advertising space to focus on content. That means that this precious space is of great value to you as an advertiser. The site features responsive technology, which means your mobile ads will resize based on the user’s screen resolution.

Banner Ads:

A – Top leaderboard ad: 570×78 $1,600/mo.

B – Inside leaderboard ad: 550×55 $1,400/mo

C – Bottom leaderboard ad: 550×200 $1,500/mo.

FacebookTwitterYouTubePinterestInstagram

Social Media

Social media reaches your buyers wherever they are. Learn how LER can expand your social media presence.

FACEBOOK: 25,000+ likes • MONTHLY POST VIEWS: 128,000+
YOU TUBE: 105,000+ video views • TWITTER: 3,000+ followers