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The only publication that reaches a multi-disciplinary group of practitioners wherever they are.

If you have a lower extremity product or service that appeals to different market segments, then LER is the right publication for you!

Click here to download the 2018 LER Media Kit (PDF)

For advertising opportunities, proposals or for information, contact Rich Dubin:

(518) 221-4042 or (518) 452-6898



Rich Dubin, Publisher

Welcome to LER where your marketing dollar goes further. We have been helping clients grow their businesses for over 8 years and have established a leadership position in the market that is without parallel.

As the only multidisciplinary publication serving the lower extremity marketplace, LER gives you the reach where those individual vertical specialty publications just cannot. With over 40 years in the lower extremity space, the LER team understands the various intricacies in the markets, and with an unbiased editorial approach, you can be assured that your advertising dollar is invested in the right place.

There is no one approach that fits every client and no one treatment that works for every patient. I take the time to understand your product line and business strategy to craft the most effective program that will bring you more customers and increase your bottom line. It can be any combination of print, content development, digital marketing, direct mail, public relations, or just about anything we can dream up together.

This is your opportunity to see how much LER can do for you!

I look forward to working with you to expand your market, strengthen your brand, and grow your sales!

Best regards,

Richard Dubin
Founder and Publisher


Lower Extremity Review is a multi-disciplinary collaboration that provides a practical approach to treating the lower extremity. LER bridges the information gap between practitioners and manufacturers with an emphasis on outcomes.

In an ever-changing healthcare system, practitioner collaboration is of the utmost importance. LER offers the only multi-disciplinary group of practitioners ready to respond to your marketing message.

Editorial Content

Looking for LER’s editorial calendar? Sorry, we don’t have one. Here’s why:

LER strives to provide editorial content that is not just informative but also current, reflecting specific topics that practitioners are buzzing about at any given time. Those timely topics just can’t be anticipated a year in advance. What we can anticipate is that every single issue of LER will feature content that spans a range of lower extremity conditions, from knee pain to orthotic devices to diabetic foot care. So all lower extremity practitioners have reason to read LER— every issue, every month.

Editorial Content includes:

In The Moment: Cutting-edge news from national and international scientific conferences and the medical literature

Literature Reviews: Evidence-based medicine, from a practical perspective

Feature Articles: Journalistic analyses that go beyond the literature Patient Perspective: Experiences and insights that can help inform clinical practice

Market Mechanics: Coverage of product-specific studies and other industry developments

New Products: Photos and descriptions of new lower extremity products

Subject areas include:

  • Foot Orthoses
  • Sports Medicine
  • Knee Braces
  • Rehabilitation
  • Ankle Braces
  • Prosthetics
  • Diabetes
  • Trauma
  • Orthotic Materials
  • Osteoarthritis
  • Footwear
  • Plantar Fasciitis
  • Neuromuscular
  • Pediatrics Disorders


LER Pediatrics: (Feb., May, Aug., Nov.)
Coverage includes topics such as bracing, foot orthoses, footwear, gait analysis, rehabilitation, and sports medicine.

Custom Content

LER generates in-depth exclusive content for a specific area of interest. Your sponsorship highlights your commitment to education and heightens your position as a market leader. Below are samples of our projects.


A stand-alone publication polybagged with LER, “In Step With Pediatric Hypotonia” covered diagnostic challenges, gait analysis, and orthotic management. Sponsored by an educational grant from Surestep.



conference-coverage-2015Conference Coverage:

For five consecutive years, LER provided exclusive coverage of the Ortho Technology Forum. Sponsored by an educational grant from Delcam.



Sponsored Column:

The quarterly Vascular Viewpoint column focused on management of lower extremity vascular issues. Sponsored by an educational grant from Medi USA.




The stand-alone publication “Orthotic management of CMT” was mailed to patients with CMT as well as readers of LER. Sponsored by an educational grant from the Charcot-Marie-Tooth Association, which called it “the single best project that we have ever sponsored.”



Additional Custom Opportunities:

Include your flyer or catalog in the polybag with LER for less than the cost of postage

Include your ad with an article from the LER archives

Our readership will respond to your direct mail marketing message

LER Pediatrics: Published Quarterly (Feb., May, Aug., Nov.)

Pediatric08-14cvrAdvertise your product(s) in this exclusive Special Education Series that will be polybagged with LER magazine.

Coverage will include the latest research and clinical news on topics such as:

  • Bracing
  • Foot Orthoses
  • Footwear
  • Gait Analysis
  • Sports Medicine

For more details and to reserve space, contact Rich Dubin:

(518) 221-4042 or (518) 452-6898

Online Advertising –

The LER digital platform offers comprehensive interactive online solutions to maximize your brand’s message for today’s busy practitioner. Expand your reach by adding a customized online component to your marketing program.


Show how a product works and capture the attention of the viewer in the LER Video Resource Center

Sponsor a key word associated with your business to drive traffic back to your website.

Topic specific content with link and sponsorship

Banner Ads:

Heighten awareness of your company or product alongside relevant content with an exclusive banner ad.

A – Large leaderboard ad: 920×90 $1,200/mo.
B – Small leaderboard ad: 450×60 $750/mo.
C – Skyscraper ad (right column): 160×600 $750/mo.
D – Large vertical banner (in page): 200×300 $650/mo.
E – Sponsored ad (in page): 640×150 $850/mo.
F – Hot button (in page): 20×60 $500/mo.
G – Vertical banner ad (left column): 180×242 $650/mo.
H – Small horizontal button (in page): 200×150 $550/mo.

E-blast Sponsorship

11,000+ subscribers have chosen to receive LER content via email. Promote your product or service in this weekly e-blast. We can also create your own dedicated e-blast to this unique group.

Open Rate: 19–23% • Click Through Rate: 5–8%

For more details and to reserve space, contact Rich Dubin: (518) 221-4042 or (518) 452-6898

For more details and to reserve space, contact Rich Dubin: (518) 221-4042 or (518) 452-6898

A – Large leaderboard ad: 570×78 $1,600/mo.
B – Inside leaderboard ad: 550×55 $1,400/mo.
C – Sponsored Product ad: 550×200 $1,500/mo.

Cost is for 30 days (approximately 4 emails). LER also offers exclusive single sponsor custom e-blasts.

LER’s multi-disciplinary opt-in subscriber list ensures this email is seen by its recipient and open and click through rates are high.

With weekly e-blasts and limited advertisers, your ad will have high visibility. Immediate reader response tracking is available to determine ROI.


Week One: Featured Content
LER exclusive articles from the current issue

Week Two: Clinical News
Cutting edge news from national and international scientific conferences and the medical literature

Week Three: Industry News
Coverage of product-specific studies and other industry developments

Week Four: Topic Specific
Articles on specific topics such as Diabetes, Sports Medicine, Biomechanics

Print Rates/Deadlines/Specs:

Print advertising is still the #1 method of reaching today’s practitioner. Advertise your lower extremity product to LER’s multi-disciplinary readership.

Trim size: 8.375” x 10.875”
No bleed: 7.625” x 10”
With bleed: 8.625” x 11.125” NEED 0.125” bleed all around. Keep all text 0.25” from trim edge.

Vertical 3.687” x 9.794”
Horizontal 7.625” X 4.849”

Vertical 3.687” x 4.849”

Press-ready pdfs, Indesign, Illustrator, photoshop, Quark. All color to CMYK. 0.125” bleed if the ad bleeds. For Indesign and Quark – include all images and fonts.


Marketing and Consulting Services

With 40+ years combined experience in medical marketing and publishing, we have established a full-service advertising firm to assist the needs of all clients big and small. We offer ad design and layout, photography, website development, public relations, video production and editing, social media management and much more.


Click Image to Get Resource Guide Media Info

Click Image to Get Resource Guide Media Info

LER Resource Guide — #1 in Print & Online

The LER Resource Guide is the most comprehensive guide to products and services in the lower extremity marketplace online and in print. It is the first choice practitioners turn to and is distributed to the entire circulation of 28,000 at every major trade show throughout the year. Make the Resource Guide part of your 2016 marketing plan.

Print Advertising – Your ad appears in the specific product sections

Enhanced Listings – Set your company apart from the competition and include your product photo, logo and description in relevant categories

Full Page Company Profile – Have a full page article written about your company by a member of the LER editorial team

Category Banners – Exclusive product category banners on



Mobile Advertising

With over 57,000 monthly visitors via mobile devices, it isn’t a surprise that the future of advertising is in mobile marketing. Because ofmobile-layout the limited real estate that is inherent with this platform, LER will limit its on-page advertising space to focus on content. That means that this precious space is of great value to you as an advertiser. The site features responsive technology, which means your mobile ads will resize based on the user’s screen resolution.

Banner Ads:

A – Top leaderboard ad: 570×78 $1,600/mo.

B – Inside leaderboard ad: 550×55 $1,400/mo

C – Bottom leaderboard ad: 550×200 $1,500/mo.


Social Media

Social media reaches your buyers wherever they are. Learn how LER can expand your social media presence.

FACEBOOK: 25,000+ likes • MONTHLY POST VIEWS: 1408,000+
YOU TUBE: 115,000+ video views • TWITTER: 3,500+ followers